Los Angeles, United States, 8th November, 2022, Chainwire

Seasoned tech exec brings deep expertise in business development, partner ecosystems, and go-to-market to DeSo, the leader in blockchain technology for creator content.

Key Takeaways

• Salil Shah, former Meta, and Pinterest executive, has joined DeSo, a new blockchain platform that has raised $200 million from Sequoia, Andreessen Horowitz, CAA, and Coinbase.

• The announcement comes in the wake of two consecutive months of over 120% Month over Month growth for the platform.

• Shah's motivation for joining stems from his belief that DeSo has the potential to transform the creator economy.

After years spent developing the category-defining technology powering its infrastructure, Sequoia-backed DeSo is hiring Salil Shah, a seasoned executive with experience at Meta and Pinterest, to scale the business.

As the only layer-1 blockchain capable of powering content-rich social applications, and with over $200 million in funding from Sequoia, Andreesen Horowitz, Coinbase, CAA, and others, DeSo was already well-positioned for success.

Now, with an experienced senior executive like Shah in place, DeSo can accelerate its mission to re-imagine the creator economy and expand the scope of web3 from solely financial applications to creator-focused social applications and much more.

“Empowering and supporting creators is a mission I’m deeply passionate about,” Shah says. Shah mentions that DeSo has built the first blockchain platform that allows social content to be stored directly on-chain, giving creators more ownership, the ability to engage with fans across platforms, and the opportunity to build direct financial relationships with fans.

“I’m excited to join this incredible team and partner with Nader to build the business as the industry moves towards the next phase of the creator internet, powered by web3,” he continues.

Shah joins Nader Al-Naji, the founder of DeSo, and will complement Nader’s deep technical expertise with his extensive business experience as a senior executive and business leader.

Leading an Emerging Category

Shah joins as the emerging category of “decentralized social” is starting to show signs of early growth, with DeSo recently hitting 120% month-over-month growth (following 160% growth the previous month).