How Much I Made from My Blog With 213,237 Views In 2022

June 19, 2022 - 12 min read

This article breaks down my monthly earnings from a blog with over 217,000 views in 2022. I highlight my biggest missed opportunity, the initial valuation of my blog and why I decided not to sell, and how I'm dealing with a market-wide downturn of interest in the topics i write about.

How Much I Made from My Blog With 213,237 Views In 2022


If you can’t tell by the website URL, my blog is about NFTs, web3, and crypto, which have all taken serious hits in the past 30+ days. 

I had my biggest traffic month ever in January 2022, earning 63,395 views, but at that point, I hadn’t started monetizing the site as it was still under 6 months old. 

In May, traffic dropped to 23,243 views: May 2022 Blog Traffic

Source: Google Analytics

And 19 days into June, the site has 7,701 views: June 2022 Blog Traffic

Source: Google Analytics 

Despite this downtrend, the site typically earns between $5 and $6 per day with minimal effort, and I’ve been fortunate to strike some deals for sponsored content. 

I’m going to break down my monthly earnings, lessons learned along the way including ways to monetize your blog without display ads (no, not affiliate links), why I considered selling the site (and my initial valuation), and how I’m approaching content during a downturn of interest. 

I launched my blog in July 2021, and while I got a few affiliate dollars (about $100) April 2022 is when the earnings started to take off, so we’ll start there. 

Note that there are affiliate links in this article for Ezoic, which is the display network I used to boost earnings that pay better than Google Adsense. I’ve enjoyed working with their team and have seen the dollars roll in, so I want to spread awareness. I may earn a small commission at no cost to you if you decide to sign-up for their network. You can read my full affiliate disclosure here

April 2022 — $1,158.30 in Earnings

Traffic for April 2022: 36,249 views

The breakdown of these blog earnings is as follows: 

$33.30 from display ads using Ezoic

Ezoic Display Network Earnings April 2022

Source: Ezoic Analytics

Ezoic is an alternative to Google Adsense (although the two work in tandem) and pays a much better premium (higher earnings per thousand visits). You can learn more about Ezoic here

The blog’s Ezoic earnings were low largely due to the fact that I run my website on Gatsby and not WordPress.

The ePMV (earning per 1,000 views) was around $2 because I needed a developer’s help to better configure the installation.

Gatsby is great for website speed to help you rank on search engines with better SEO, but the trade-off is that WordPress is better integrated with platforms like Ezoic out of the box. 

This eventually got fixed and earnings grew significantly despite less traffic. 

$1,000 from a self-written article at the request of an NFT project: 

Custom Article Praise

Source: Twitter DMs

When I am asked to write an article, I put my heart and soul into it. I spent an hour with the team leading the project, took copious notes, and spent hours crafting a comprehensive, SEO-optimized article. 

I’ve interviewed big-time NFT founders and have written articles in other publications, like ONE37pm. That street cred gives me the social proof to charge higher rates for comprehensive articles that will bring value more than the dollar amount I charge. 

As a blogger, you’d be surprised at how many people reach out when you write quality articles. It’s tempting to mail it in just to keep your site relevant, but I’ve since gotten requests from multiple NFT projects because they were impressed with my writing. 

$125 in commissions from Voyager based on one article that ranks really well: 

Google Search Console Results for #1 Position Article

Source: Google Search Console

There’s something worth noting here: at the end of the article, I honestly stated that Voyager staking was not safe. Users can buy USDC, a stable coin (pegged to the US dollar), stake it, and get paid 9% APY in USDC. 

It’s imperative that I’m honest with my readers, and too many other articles on the subject ignored the fine print. I did the due diligence and realized that USDC is not federally insured, and dust-ups in stable coins like the ones we saw with Luna and others revealed risk. 

Could I have left that part out and made more money? Yes. Was that the right choice? In my opinion, no. 

I believe in a longer-term play with and would rather have honesty and integrity than short-term gains. 

Then, I landed a deal with a PR firm to do sponsored content, and May earnings took off. 

May 2022 — $1,671.35 in Earnings 

Traffic for May 2022: 23,243 views

Ezoic Earnings: $96.35

Ezoic Display Network Blog Earnings May 2022

Source: Ezoic Analytics

Sponsored Content — $1,500 

A company reached out saying they liked my blog and asked about posting sponsored content. I was nervous at first because I like to have total control over what shows up on my website and to my readers, but the content ended up being something I was happy to share. 

This was a mix of them writing articles and me writing them, but I like the team and it’s a good relationship so far. 

By the end of May, I realized it was a massive missed opportunity not to reach out to PR firms when my traffic was at its height. Google Adsense makes you wait 6 months (typically) so I didn’t think about alternative ways to monetize). 

If a company, person, etc. reached out about sponsored content, narrow on their persona and go find other companies, people, etc. exactly like them and pitch the same services. 

I’ve since reached out to 20+ Crypto PR firms who each offered distribution to independent blogs and they now have my information and know what I can offer them. 

I expect it to be a quiet few months or even a year, but when things evolve and turn around in the web3 space, I know how I can monetize and help those brands get quality authentic content for their clients. 

Voyager Commission — $75 

I knew at some point, the Voyager commissions would slow. Stable coins and staking for high APY were attractive 3 months ago, but people are now starting to realize how risky it is. Voyager upped their payments per sign-up from $25 to $50, but I expect this to continue to drop off. 

June 2022 — $558.13 in Earnings - UPDATED

Traffic for June 2022: 11,789 views 

Traffic is declining on the site, but that’s a market-wide trend. There’s no reason to panic. If you write good content, people will read your stuff. A lot of people ask me how I drove the traffic I did so quickly, and the answer point-blank is to write good content. 

I am adjusting a bit — my current most popular article is about the dot-com bubble and I’m writing articles like this one that bring value to a slightly different audience. 

Ezoic Earnings: $158.13

Despite less traffic, my Ezoic earnings hit it's highest performing month at nearly $160.

My ePMV has increased to around $14.40, up from the $2 in April: 

Ezoic Display Network Blog Earnings June 2022

Source: Ezoic Analytics 

Earnings have dropped to $4 — $5 per day, but over the course of a year, $4.50 per day is $1,642. 

Some of you know that I’m a partner in a software business, which commands the majority of my time and leaves less time for writing. Despite this, the fruits of my early labor are paying off to bring in a steady stream of side income that eases the burden of inflation (even if it’s just a little bit). 

Sponsored Content — $300

As I expected, sponsored content requests slowed this month but it’s nothing to panic about. I have three sources of income on this site and will start offering my writing services if needed. 

I had a conversation with a marketing firm (who reached out after reading and liking my articles, which I hope is a sign to you that quality content can generate business) who wants two pieces written on NFT projects. 

Even if this stream goes to zero, I’ll watch how the market adjusts and evolves, and bring value differently than I have been before. 

Voyager Commissions — $100 

I got two referrals this month, which paid me $50 each. I don’t expect referrals to continue in this climate, so I’ll put my efforts into creating good, new content based on current interests. 

I noticed that there was risk coming to a head with Voyager, so I wrote a fresh article explaining why I pulled all of my money out of the platform. You can read that here. The goal is to provide value for readers, and I turned out to be right, as Voyager suspended trading, deposits and withdrawals on their platform.

July 2022 — $730.24 in Earnings

Traffic for July 2022: 9,220 views 

Traffic slipped below 10,000 views for the first time in nearly a year. It is peak summer, and I've read that blog traffic and earnings can slip during this time of year, but I found a few issues with my site:

(1) Vignette ads (pop-ups) were freezing my site on mobile and not letting users click out of it - with Ezoic's optimization settings, I easily removed these to let mobile traffic freely visit my website again

(2) My top blog post in June had 1,254 views, but it was about a company called Voyager, which went bankrupt pretty suddenly. The article is no longer relevant and thus netted 1,000 in lost views.

I created some time and got back to my roots writing articles about a passion of mine - VeeFriends NFTs and trading cards. I wrote 5 articles on the subject:

The trading cards are a hot topic and the fresh articles should help pick back traffic up to over 10,000 views in August despite a market-wide downtrend.

Ezoic Earnings: $100.24

I still cleared $100 in display ad revenue earning with Ezoic for the month of July and even saw my ePMV (earnings per 1,000 views) hit $18.62 on my best day of the month with $4.71 earnings:

July 2022 Ezoic Ad Revenue Earnings

Source: Ezoic Analytics 

As my pages get more views, I will start looking at which pages get the highest RPM from Ezoic to see if I can find any patterns.

In the Ezoic Content section, you can filter to Pages and sort by RPM (rate per thousand views highest to lowest to see what type of content earns more per 1,000 views so I can write more of it.

The highest RPM I saw with Ezoic for a page in July was $24.97, meaning per 1,000 views of that page, I would get paid $24.97.

Sponsored Content — $600

I did $600 in sponsored content for July and these were fun to do. I got to write about two very interesting projects and it always feels good to promote work that I find interesting.

eBay Commissions — $30

I made sure to include eBay affiliate links with all of my trading card articles and in July, it earned me $30 on $994 in referred sales:

eBay Affiliate Commissions July 2022

Why I Considered Selling My Blog and How Much It's Worth

I have been pondering selling my website using Flippa or a broker. 

I don’t have as much time to put into it due to being a partner in another business, and my record earnings had me tempted. 

The valuation I received on the site was based on $720 per month profit, and a buy-out price would be between $20,160 and $24,480. 

After seeing my Ezoic display ads growing and realizing I had barely tapped into any business development, I decided to put a pause on the sale. 

I was told if I grew profit to ~$1,200, the site valuation would jump to between $33,600 and $40,800. 

It was attractive to potentially sell, not have to worry about growing revenue, and take home a 6+ month emergency fund. 

But, I saw the other business I’m involved with go from $0 to a $1 million annual business in 2.5 years and I’m not even a year in with 

Despite market conditions, I plan to hold, create more content and push myself to deliver value in current market conditions, and grow toward a six-figure exit. 

I’m not caught up in counting dollars that haven’t hit my bank account. Even if this site goes to zero, I’m comfortable with the experience gained. I think that mindset has helped me de-stress and enjoy the process instead of focusing on the outcome. 

How Much I've Made From My Blog in 2022

From April through July 2022, I’ve earned $4,118.02 from, or about $1,029.50 per month. 

2022 blog earnings infographic (July will be added in shortly):

How Much Money I've Made from My Blog

If I maintain those earnings, that would project to $12,354.06 over 12 months, for 5 or fewer hours per week of work.

The math works out to ~50 per hour.

I’m doing something I love, writing, am grateful for my audience, and it teaches me invaluable skills for my primary business. 

The part that I will get better at is developing business and getting my name out there more, but this blog is a perfect practice environment to do that. 

I learn better by doing, and the stakes are lower here than they are in my software company. I can experiment more with this blog because any money earned is a bonus. 

For someone like me, a platform to experiment with is worth its weight in gold. 

I will continue to update this article each month. Sometimes, a fun and easier SEO strategy are to update existing articles to make them fresher and more relevant. If you’re trying to maximize your blog with minimal time, consider deploying a similar strategy. 

If you have any questions about your blog or starting a blog, don’t hesitate to e-mail me at [email protected] 

Jon Torrey

written by

Jon Torrey

NFT Enthusiast


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